I know it's been awhile since I've posted. But IRE got me a little fired up this past weekend and gave my lame mind lots of posting material.
The quote of the weekend was definitely courtesy of Aron Pilhofer.
"The future cannot be outsourced."
More to come later.
Showing posts with label the future. Show all posts
Showing posts with label the future. Show all posts
Monday, June 9, 2008
Sunday, December 9, 2007
The impending deals....
Great read from Reflections of a Newsosaur.
"In the last five decades, newspapers came to be run by bean counters and soothsayers whose idea of leadership was to do everything possible to ensure that the operating performance of their companies never varied from between 9.8 to 10.2 on a 10-point scale of predictability. For the most part, the top industry jobs came to be populated by people more skilled at managing than innovating – and who, despite their formidable analytical, administrative and public relations skills, had no more feel for newspapering than for running tire stores or meat-packing plants."
How many of you have had this conversation? I know I did in a past job.
Me: Why can't we do this?
Management: Because we've never done that here.
Me: But X paper did it and they flew off the racks.
Management: We don't do that here.
Me: Online clicks will skyrocket.
Management: But we don't do that here.
Me: Why?
Management: Because.
"In the last five decades, newspapers came to be run by bean counters and soothsayers whose idea of leadership was to do everything possible to ensure that the operating performance of their companies never varied from between 9.8 to 10.2 on a 10-point scale of predictability. For the most part, the top industry jobs came to be populated by people more skilled at managing than innovating – and who, despite their formidable analytical, administrative and public relations skills, had no more feel for newspapering than for running tire stores or meat-packing plants."
How many of you have had this conversation? I know I did in a past job.
Me: Why can't we do this?
Management: Because we've never done that here.
Me: But X paper did it and they flew off the racks.
Management: We don't do that here.
Me: Online clicks will skyrocket.
Management: But we don't do that here.
Me: Why?
Management: Because.
Tuesday, December 4, 2007
Have I seen our savior?
A music critic at my old paper used to end every column with something along the lines of, "I have seen the future of rock and roll and it is..." and he would discuss a new group.
So I wonder if I've seen the future of journalism.
For anyone who hasn't taken a peek, the St. Pete paper launched the results of four years of work this week. Who would've thought a zoo held such a story?
More evidence that a great reporter can find a great story in anything.
But I digress.
In this era of trimming resources, this reporter went to Africa to help chronicle a local story. In an era of shrinking news hole, the St. Pete paper dedicated the space. In an era of short stories, this runs long.
This is the kind of journalism that will save our product. Not gimmicks. Not schemes.
We have to provide our readers something they can't find elsewhere. That's CAR. That's investigations. That's fearless writing about stories that matter.
If we don't do those things, who will? TV won't. They're too busy covering meth busts and house fires.
It's the content that matters. Medium is secondary.
We have to find our niche. And we have to promote it. And we have to convince readers it's worthing taking the time to read, whether it's in print or online.
So I wonder if I've seen the future of journalism.
For anyone who hasn't taken a peek, the St. Pete paper launched the results of four years of work this week. Who would've thought a zoo held such a story?
More evidence that a great reporter can find a great story in anything.
But I digress.
In this era of trimming resources, this reporter went to Africa to help chronicle a local story. In an era of shrinking news hole, the St. Pete paper dedicated the space. In an era of short stories, this runs long.
This is the kind of journalism that will save our product. Not gimmicks. Not schemes.
We have to provide our readers something they can't find elsewhere. That's CAR. That's investigations. That's fearless writing about stories that matter.
If we don't do those things, who will? TV won't. They're too busy covering meth busts and house fires.
It's the content that matters. Medium is secondary.
We have to find our niche. And we have to promote it. And we have to convince readers it's worthing taking the time to read, whether it's in print or online.
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