Sunday, December 9, 2007

The impending deals....

Great read from Reflections of a Newsosaur.

"In the last five decades, newspapers came to be run by bean counters and soothsayers whose idea of leadership was to do everything possible to ensure that the operating performance of their companies never varied from between 9.8 to 10.2 on a 10-point scale of predictability. For the most part, the top industry jobs came to be populated by people more skilled at managing than innovating – and who, despite their formidable analytical, administrative and public relations skills, had no more feel for newspapering than for running tire stores or meat-packing plants."

How many of you have had this conversation? I know I did in a past job.

Me: Why can't we do this?
Management: Because we've never done that here.
Me: But X paper did it and they flew off the racks.
Management: We don't do that here.
Me: Online clicks will skyrocket.
Management: But we don't do that here.
Me: Why?
Management: Because.

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