Mr. Hartnett up in trendy, swanky Palm Beach Co. gets the nod for finding this interview with David Milliron of Caspio.
Now I'm not as anti-Caspio as a lot of some people, who are way smarter than me. We've seen the blowups between Milliron and various bloggers.
In fact, for full disclosure, I pushed for my current employer to get involved with Caspio when I started back in October.
I think Caspio is absolutely, positively great for allowing reporters to put up searchable tools. Especially if a reporter has pieced together a small database on their own and needs a way to get it out there. But I don't think it's the ultimate solution, either.
But Milliron's quote here really gets me:
"Publishers are looking for tools that do not require huge upfront costs. More and more publishers are outsourcing the creation and maintenance of their database applications. A relative low entry point with a high return on investment is the mantra for today’s online database publishing world."
With all due respect, that's because newspaper owners are dumb. And their schemes, cheap ways and monopolistic haughtiness is what got our industry into the situation we face today.
We need research and development. We need investment in new ways of providing content. And that's not a one-size-fits-all application like Caspio.
Again, I think it serves its role well. But in the end, we need imaginative, new research and development that keeps readers reading our papers and Web sites. Please, no more schemes.
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2 comments:
I'm widely acknowledged to be swanky even by swanky Palm Beach County standards. Derek Willis gets credit for finding the interview, though. Spotted it in his Delicious links.
And I was decidedly not swanky when I resided in Palm Beach County, although I did occasionally walk over to shop at the Publix on Palm Beach.
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